This week only (February 21 and 23, 2019), join a free class all about business, marketing, and being smarter as an entrepreneur. In the class, you’ll learn how to 45X your marketing efforts using a tool everyone thought was “so over,” the website links that stop buyers dead in their tracks, and why more traffic isn’t always what you need — and what you should do instead.
Why do people email when they are on the toilet, and does it matter for your marketing? It does, and here’s why it’s so important.
We’re preparing to add a second kiddo to our household! This coming Fall will be filled with a lot of newborn madness, alongside the extra bonus of having a very active toddler lighting up our lives. I’ve written on this blog for nearly eight years, but it’s time for me to take a break. I’ll be on hiatus from blogging regularly here for the next six months, and I’m pretty sure I’m going to stop blogging here entirely. If you’re on my email list, you’ll still get my subscriber-only monthly newsletter. If you want to read more about what I’m planning for the year ahead and how I made this decision, here’s a blog post all about it. It’s time to edit life, as always, and harness my energy towards my next projects.
The default American question “What do you do?” doesn’t suffice. Here are six of my favorite questions to ask people instead, and why they work. Asking people better questions is a great way into a more interesting conversation.
In my twenties, I was on track to fulfill all the obligations of being a woman in this society: engaged to be married, great job, graduate degree education, wanted to have kids. Society was happy for me, and that ring on my finger was the icing on the cake. The problem? I didn’t like the job, and I was wildly uncertain about the prospect of getting married, even though I’d said yes to the proposal. Then, over the span of a year, I lost my rib (it was taken out of my body through emergency surgery), I lost my fiancé, and I found myself in completely new territory. What happens after the fairy-tale ending? In most books, my engagement would have been the happily-ever-after. Here, I had a new lease on life, and finally, slowly, started listening to myself and what I wanted, instead.
There are many ways to go about a day. It’s not always as important what gets done as it is *how* I am showing up, and *who I’m being* in the process of all the doing and non-doing that I’m engaged in. In my mastermind circles, we call this “ways of being.” We work through three major phases and processes in our work together, which I describe in this post.
July was a busy reading month. I was focused on recording and prepping interviews for my upcoming maternity leave, and with all the extra interviews scheduled, I had quite a list of books I needed to read to prepare! Here’s the complete list of books I read over the last month: one of them, Overwhelmed, is one of the best books I’ve read so far all year.
Instead of trying to make the best possible decision based on an estimated guess of an outcome, it’s important to remember that we can’t control the outcomes. (If we could, then planning, marketing, and making would be far more boring and predictable.) Instead, I like to ask this question in order to make decisions in the face of uncertainty and unpredictability.
Friends! I’m joining the host, best-selling author, and founder of Unmistakeable Media for an intimate evening podcast recording of the Unmistakeable Creative Show. We’ll be taping live in New York City on Thursday, August 9th, after work. Join us. Tickets are sold in advance and are first-come, first-served, with an intimate venue and a limited audience size. Yes, I’ll be staying up late and waddling my big pregnant belly to a stage downtown to talk about startups, parenting, philosophy, and systems. Srini Rao is the bestselling author of Unmistakable: Why Only Is Better Than Best, and will be leading the discussion.