Communication is one of the most challenging aspects of leadership. Often I see young leaders and CEOs (myself included) getting frustrated because they said or emailed something once, and it’s not sticking.

Communication is often about repeating yourself. You need to explain yourself, explain it again, return to the idea at the end of the week, check in with each person’s understanding, and then do a recap later on.

Communication is like song lyrics. You need to sing it over and over again until people are humming along.

Just like a song has a chorus and phrases and repeats multiple times (and then is played again, multiple times), great communication isn’t about saying something just once.

Saying something once is very insufficient.

Sing it over and over again until people are humming along.


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