Case Study: Making Restaurant Decisions Easier

I was sitting at a restaurant not too long ago, reading through another incredibly long list of options, both overwhelmed and exasperated by the choices in front of me. I just want something good to eat! I thought. I don’t want to read everything and choose....

Just One

What would just one of something look like? Not a diversity of items, but a simplicity of things. A specificity, a selection, and a deliberate choice between several? Not three workout programs, but just one workout program. Not seven yoga mats or towels, but just...