This time we’re living in right now is exhausting, and I’m baffled by all of the extra zeal towards getting more done, and being extra productive, and “making the most” of our quarantine time. I don’t think this is the time to make the most of it. Sure, if you have the energy and the drive to make things, do it. If you’re struggling and scrambling to put things together and pay bills and keep your jobs, I completely understand. But that’s not what I’m hearing from people. People feel vulnerable, they’re struggling to focus, they’re zombied out on their phones, they’re completely overwhelmed by childcare and jobs.
Why do people email when they are on the toilet, and does it matter for your marketing? It does, and here’s why it’s so important.
Every summer, we take a break as a family—both from work and from business. I also do a social media sabbatical for at least two weeks (sometimes more) based on a series of experiments I conducted and wrote about for Harvard Business Review.
Want my brain on your project or business? Here’s how to access it on my monthly, private, patreon-only podcast.