Category Archives: Business and Entrepreneurship

Why You Shouldn’t Give Up After One Launch

Launches aren’t easy. Sometimes when you launch, it’s the first time people are paying attention to you.

They’re watching and learning and listening and waiting. Putting into the calendar for next time to join when you do it again. Listening, reading, learning. Finding out about you for the first time. Deciding and debating, hesitating.

One data point—your first launch—is not enough data to make a decision.

It’s only the start of an exploration. Your next steps?

Email your group, your list, your friends. Ask them for feedback. Write, “Hey! If you didn’t sign up, but you were interested, hit reply. I’m curious if folks want me to run another program later this year—and I need to hear from you if so!” 

Get on the phone with your customers. Ask them if the product is for them. Talk to them about what they would change. Use the phrase, “If you’re being honest…” because it opens up people’s responses and allows them to shift into saying things that maybe they were hesitating to say.

“If you’re being completely honest, what held you back from buying this program?”

Adjust, readjust. Launch again, softly. Give yourself more space to ramp up into the program, more time to talk about it. People need to hear about things 4-7 times before they’re even aware that it exists and comfortable taking action. Most people don’t buy something the first time they hear about it.

Most people don’t buy something the first time they hear about it.

Tell them about it often, in many ways. Use the first launch as the first teaching point, not the end point. You told people about your THING. Now keep telling them about it!

Learn.

How often do we get anything right on the first try? Sometimes the first launch is to learn what’s working and what’s not.

Viewed as a work in progress, you’ll maintain more sanity (and energy) for the long haul.

Don’t drop out because the first try didn’t work. Learn from it. You might be a few tweaks away from a brilliant product, you just don’t know it yet.

Working Parents: Transforming What Work Looks Like

One of my favorite things to study and observe is how work is changing. Two decades ago, we didn’t have any of the social networks we have today. Three decades ago, email and the internet weren’t regular tools. So much about work is changing: what it looks like, what our expectations of it are, what our requirements are, how we engage with each other, where we work from. Some of the progress is great, while other areas still leave a lot left to be improved.

For Forbes’ last week, I got to write about eight entrepreneurial parents that are changing the way work looks, whether it’s through their company, or by how they’re showing up in the work world. I’m consistently inspired by entrepreneurs, and by parents. Here’s the article if you’d like to read about these outstanding entrepreneurs, and if you’re interested in parenting and leadership, you can also follow my column.Read the article

10 Brilliant Women Entrepreneurs on Parenting, Perspective, and Life

One of the quiet (and not-so-quiet) ways that women entrepreneurs are changing the future is by building companies in a manner that reflects the future they want to live in. As part of the Startup Pregnant project, we’re interviewing 100 women entrepreneurial parents to understand how they’re pioneering not just new companies, but new families, and new modes of doing business. Here are ten of the brilliant insights (of hundreds!) we’ve gained from these first ten episodes.Read the article

Why I Started A Podcast

Almost two years ago, the idea for Startup Pregnant came to me. But when the idea first arrived, it was to be a book of my own experience. A story of what it was like to work in the tech startup scene in Manhattan while navigating my pregnancy. Over time, however, the idea morphed from a book (still in progress) to grow in shape and size. I started interviewing women and hearing incredible stories. And I knew these interviews need to be conversations that people could listen to. So I ended up starting a podcast. Here’s the backstory, and a sneak peek into where we’re headed.
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Here, I Made This For You

I made something that I’ve been working on for quite a while: the Startup Pregnant Podcast is a radio show that dives into the lives and stories of women starting businesses and starting families. We interview lots of parents from all stripes, and business owners of all types. Take a look. It’s now available in iTunes, Stitcher, and Google Play. Would love to know what you think of the first few episodes.Read the article

30 Ways to Get Your First 1,000 Subscribers: Free List Building Guide

30 proven strategies to grow your list, build your email marketing prowess, and make your work seen, heard, and loved.Read the article

Inside My Business Philosophies: What’s Worth Your Time, Attention, and Money?

I’m not in the business of selling quick fixes. In fact, a lot of the work I do is slow and boring. I can whip up content marketing like the best of them, but I’m most interested in what behavior change approaches actually work, and what really helps us in our business and personal lives.Read the article

Have A Point of View

In our fear of being wrong, or looking stupid, or losing out on opportunities — we waffle. We waver. We fail to make decisions. We try to make decisions that leave all the options open. We’ll try it all, rather than pick a single dish. We’ll date as many people as possible, rather than cultivate deeper relationships.Read the article

6 Ways to Improve Your Teaching, Public Speaking, and Presentations

Speaking and writing are such gifts: they let you put together ideas, deep ideas, rich ideas, and share them with an audience. In a world of quick conversation and superficial conversation, books and well-thought out presentations can still carry the weight of an idea across rooms and minds. It takes a lot of work to put together a great talk or a complete book (sometimes years or decades of research) — andRead the article

The Secret Beauty in Complaining

My head buzzes when I am around people who start to complain too much. It’s like an electric current goes through my head, starts building, and then my frazzled mind-space begins to implode under all of the pressure. I like solving problems, and can be known to interrupt or interject with “Yeah, sure, okay, but — howRead the article