“Squeezing your business (or career, or relationship, or lifestyle) into someone else’s plan hurts, and it denies your own self-leadership.” — Tara Gentile, Quiet Power Strategy

There are a lot of plans and products out there that sell you a process or a formula. It seems so sexy, doesn’t it? A prescription-ready answer for building your business, life, or idea?

There’s a reason that the word “how” is one of the top-performing headlines in the copywriting world.

How … to build a business
How … to start your own startup
How … to write headlines that get results.
How … to get clear skin, fast.
How … a certain entrepreneur built their multi-million dollar business from the ground up.

Take a look at what you click on today. How many headlines start with the word “how”?

Why the word “how”? Because we want desperately to have a result that we see others getting. So we want to know how they did it.

Be careful.

You’re charting your own path. You are a unique set of skills, circumstances, relationships, and desires that aren’t the same as someone else’s. Copying someone else’s process or language might sound silly on you.

Knowing how is so tantalizing.

But is it you?


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