The thing about numbers is, we give them far too much power to make us feel bad. “Only” have 100 people reading your blog? That’s like speaking to a jam-packed coffee shop or on stage at a live speaking event.

Alexandra Franzen reframes the expectations we have around blogging (and online writing) and I think it’s so spot-on that I have to chime in. You are enough. Ten people is enough. Your audience of 45 people is fan-freaking-tastic. FORTY FIVE PEOPLE! That’s a lot of people listening. [tweetable hashtag=”#story #numbers #data @sarahkpeck”]Stop letting the numbers tell you a story of inadequacy.[/tweetable]

As Theodore Roosevelt said: [tweetable hashtag=”#quotes #inspiration #joy @sarahkpeck”]Comparison is the thief of joy.[/tweetable]

People often ask me how much traffic you need before you start a business or a project. We get discouraged with low traffic, thinking that somehow we’re not “good enough” if we don’t have thousands (or hundreds of thousands) of people listening in. The secret is that you don’t need 10,000 people reading you to make a sale to 30 people. (In fact, that’s a pretty low conversion rate). If you’re doing something that helps someone else, then one sale, one client, or a small classroom might be all you need.

We’re so eager to hyper-glorify the entrepreneurs who are billionaires and the writers who reach hundreds of thousands of readers that we gloss over the beautiful middle, the delicious space where you get to express yourself, connect with others, and share your work. There is nothing more beautiful than this. Delight in the expression and the sharing. Show your work. Love your audience, in all its shapes and sizes.

It’s about connection, creation, and expression—not traffic.

I made a business out of teaching 30 people at a time in workshops. I coach people one on one. I feel honored when one hundred people read an essay I wrote. I feel the same when one person reads what I’ve written. Start small. Walk into the room. Be proud.

And also, traffic isn’t all that it seems: there is an ironic downside to too much traffic. [tweetable hashtag=”#truth #business @sarahkpeck”]Too much traffic can be a downer for your growing business.[/tweetable] It costs money, and then you end up paying for people to listen to you. Some examples: when you hit 2,000 subscribers, you need to pay your mail client (if it’s MailChimp) $30 a month to keep sending your emails. When your traffic gets high enough, your web hosting might turn into $50-$100 a month. Those U-Stream videos cost $99-$999 for viewer hours, so 4,000 people watching can cost you thousands of bucks. SoundCloud lets you do 2 hours free—then you pay.

You get the picture. If you want a big audience, you might have to pay $200-$500 a month (or more) for it.

There’s something beautiful about medium-sized.

Just like Alexandra Franzen so beautifully re-frames: there’s something gorgeous about your own personal coffee shop. Cherish it.


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