Tell me if you've ever felt this way:

• Like you have to be on every social media channel, because you might miss out on a valuable business opportunity.

• That you need to have a robust content strategy plan, start a podcast, write weekly articles, send relevant emails, have a company blog,and join TikTok.

• The need to solve several problems at once, and every few months add more to your plate (but never take anything off the agenda).

• And at any given moment, it feels like something is going to be forgotten, something urgent will completely overwhelm you, you'll miss a deadline, or be let go from your team entirely...

“Having it all” is a pervasive narrative taunting us all into losing sleep, working weekends, and playing an infinite game of email, but to what end?

So far most solutions suggest that yes, you can have it all, just not at once. But what if the unexamined drive to try to do it all is part of the problem? Here's the truth: the way we work is broken, and trying to “do it all” is a fallacy. Instead, let’s do half as much, on purpose. The day I let go of this as a work icon, everything changed. 

I decided to approach my business and work with a new mindset—one of simplicity and focus, rather than panic and overwhelm. This book is an antidote to hustle mania, and a call to do less in your business by focusing on fewer things. I learned this out of necessity when I started my company and family at the same time. Being pregnant asked me to focus my finite energy. I cut my workload in half, and removed as much work clutter from my vision to instead focus on building the strongest ideas in the pile. As a result, they had the time and space they needed to grow. 

In this book, I'll show readers why this philosophy works, and teach them the three-part strategy to finally get a handle on their time and plan their workload.

It’s a process that seems simple, can be done in less than an hour, and the results can be profound. Readers will see exactly where their time goes and where there may be discrepancies, ultimately learning the key metric they need to know to evaluate their time more honestly so they can focus on the things that matter.

One business owner used this strategy for her social media presence: she deliberately cut 80% of social networks to focus on a single one which was easy to use and experienced high engagement. By doubling down on just one platform, her Twitter audience exploded. Instead of diluting across a dozen channels, she found audience resonance by focusing strategically and refining her attention and vision.

I use this philosophy for my business, and I've taught other people how to do it. The upside is so much better than I could have expected.

Let's stop telling each other how busy we are. Do half as much, and do it so much better.